Luxe fitness apparel
Social media assets
High-quality fitness apparel that enhances performance and commands attention.
This project was a little different for us, we worked closely with our friends from Aetha (product design heroes). The brief was to create a luxe brand that the audience aspired to be a part of.
The brand name came from the norse goddess of destiny. The wordmark created symbolises a crown, a nod to the goddess name and the power and status the brand desire. Paired with a daring colour palette that commands attention the outcome is an identity that celebrates individuality and empowers its audience