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LIFESTYLE PET PRODUCT
Rappaw.
Making paw play epic.
PROJECT OVERVIEW
Naming
Key Messaging
Brand identity
Printed collateral
Packaging design
Social media assets
Instinctive design for pawrents.
Deepesh’s energy and excitement for this project was like nothing we had experienced before, this had to shine through in the brand. As pawrents ourselves the ideas were buzzing immediately.
Rappaw is a lifestyle pet brand designed to instinctively connect the pawsonalities of the modern day dog and their human. The brief was to shake up the pet product world, making it a more stylish, fun, inclusive and satisfying experience for pawrents.
We paired a bold, daring colour palette with a confident, modern word mark and icon system and peppered a sassy, spirited tone of voice throughout the brand. The result is a very cool, edgy identity that will connect and engage the brands ideal target audience.
Watch this space for launch updates.
If you have a potential project that you would like to discuss, please contact us.
