COFFEE ROASTERS

Grounded Coffee.
The finest hand roasted coffee in Dorset.

PROJECT OVERVIEW

Key Messaging
Brand identity
Printed collateral
Packaging design
Social media assets
Instore POS
Vehicle graphics
Apparel
Website visuals

From our family to yours.

Two amazing and super hard-working humans, Rosie and Jon (who we are now proud to say are our very good friends) were, like us, fed up with the 9-5 and wanted to carve their own business path for their future.

It all started back in 2015 when their love for coffee led them to buy a rusty old Land Rover to restore and convert into a coffee truck, who they call Arthur. Fast forward to today and they have grown to a fleet of coffee trucks, a shop and coffee roastery.

We felt honoured that Rosie and Jon trusted us with re-branding their business baby. Wanting to grow the roastery side of the business was the focus. We knew we had to create a brand that matched their passion and love for all things coffee.

Using their brand motto as inspiration ‘from our family to yours’ we developed a simple yet unique design language to introduce the Grounded coffee family. Each blend has its own character symbolised in an icon. The result is a brand that is simple and honest and welcomes you to the family with open arms.

We didn’t stop there. We took the new identity to signage, instore POS, vehicles, apparel and presentation boxes, as well as visuals for the website and social media.

Since collaborating with us, Grounded has gained lots of new stockists and monthly subscribers. The sales are rolling in so Rosie and Jon can focus on what they truly love: roasting bloody good coffee.

Check their beans out for yourself, visit grounded-coffee.com

Jules and Mike are amazing, super knowledgeable and have an insane eye for detail and design. They are super speedy & often help keep us in line when we aren’t sure which direction we should take!

Rosie and Jon,
Co-founders of grounded

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