When Aly approached us to create her life coach brand, we knew we were a match made in heaven. Aly’s
purpose aligned perfectly with our own. Aly is driven to help people make changes towards succeeding and living a better life. Aly wanted to create a safe space for her clients, somewhere they could truly open up.

With an uplifting brand name, bold, clean graphics and a minimalist logo, paired with a calm and comforting colour palette, we developed an identity that was gentle and human-focused.