CANDLE MAKERS

Drift & Co
Ocean-inspired candles

PROJECT OVERVIEW

Naming
Key Messaging
Brand identity
Printed collateral
Packaging design
Social media assets

Making Drift & Co. the natural candle choice for the ocean-loving consumer.

Drift & Co. is our very own candle brand. Inspired by our ocean travels. The ocean is our playground and where we get to live in our floating home and studio and we thought it would be cool to create our own product and be able to give back to the place we call home. Jules is obsessed with a lovely smelling candle and of course packaging and Mike quite liked the title, Master chandler.

We named the brand Drift & Co. as this perfectly conveyed our way of living. The name evokes the feeling of calm and escapism. Allowing you to pause, unwind and drift off.

We created a simple yet versatile design language for Drift using a minimalistic design approach.

The logo features a minus and plus icon, symbolising the ebb & flow of the oceans tide. Each candle has a bespoke icon that represents specific locations from our travels. The colour palette is soft and gentle instantly putting the audience at ease.

The outcome is a bold but gentle, feel-good identity that commands attention on shelf and stops the scroll on social media for all the right reasons.

Our brand motto is at the heart of
everything we do… Smell good, Do good.

Mike and Jules,
Co-founders.

Our candles are only made of all the good stuff with no nasties and when we launch the brand we intend to give 10% of our profits to Surfers Against Sewage, a national marine conservation and campaigning charity that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and marine life.

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